Frans Mäyrä is a professor of hypermedia, especially digital culture and game studies in the University of Tampere, Finland. His background is in comparative literature and the arts studies, and he has worked in subjects related particularly to fantasy, science fiction, horror fiction, video games and digital culture. He served as the founding president of DiGRA (Digital Games Research Association) and heads the Games Research Lab in Tampere.
Mäyrä, Frans Ilkka (1999). Demonic Texts and Textual Demons: The Demonic Tradition, the Self, and Popular Fiction. Tampere, Finland: Tampere University Press. http://www.uta.fi/~frans.mayra/Demon_2005/.
Ermi, Laura; Frans Mäyrä (2005). "Player-Centred Game Design: Experiences in Using Scenario Study to Inform Mobile Game Design". Game Studies 5 (1). http://www.gamestudies.org/0501/ermi_mayra/.